Our work
A selection of our work across reputation, events and training. Filter by what matters to you.
For the wearable brand's debut we put quality first: 80+ outlets and 150+ journalists screened, an online briefing for key media who could not attend, and a slot at our Global Connect Show media day.
A custom list of 224 journalists in 21 countries, five tailored pitches, a full media kit, Best of IFA entries, and executive interviews with SCMP, Nikkei Asia and ASCII.
A launch at the Computer History Museum in Silicon Valley, with in-person interviews and creator livestreams. Covered by USA Today and the LA Times in the US, and China Daily at home.
Design, build, staffing and publicity delivered in three weeks, plus introductions to local Chinese-French elected officials and community associations ahead of Midea's next market push.
Spokesperson training, event PR and a custom database of 100+ overseas media for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
Communication planning, sensitive-issue preparation and media strategy, with interviews for executives on Bloomberg, CGTN and Yicai and a feature in the Financial Times.
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
A three-hour in-person workshop on B2B business development, B2B sales and local communication, held when Midea's global teams gathered in China.
Different stories for tech, auto and business media, and for the US, Europe and the Middle East. Coverage in Wired, Autoblog, Carscoops, Autobild, il Giornale and Khaleej Times.
Pre-show media training led by our CEO, a refined media kit, a two-minute stage slot and our PR team on site. USA Today filmed and published a video from the event.
Targeted pitches to business, tech and specialist media, then a USA Today video interview and Yanko Design coverage from our Global Connect Show media day.
Coverage across North America, Europe and Oceania, including Forbes, AP News and Xinhua, with TV appearances planned separately to drive social reach.
Pitches to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, with coverage in The New York Times.
A full media toolkit before the show, our Global Connect Show media day, interviews with Xinhua, TMTPost and Benzinga, 24/7 monitoring, and a talent event linking PR with recruitment.
Coverage in USA Today, LA Weekly and OK! Magazine. The campaign helped Ulike reach number one on Amazon in several beauty device categories.
Doctor partnerships, an expert talk by a dermatologist, and visits from GQ and Esquire journalists, so professionals drove awareness and sales.
Co-hosted with NAAFIA, the North American Asian food industry alliance, with consulate officials and well-known New York Chinese restaurants. Covered by People's Daily, China Daily and the New York Daily News.
In three weeks we matched Yarbo with the Mon Sheong Foundation, brought the Mayor and Deputy Mayor of Richmond Hill to the donation, secured a letter from a Member of Parliament and arranged a meeting with a former Ontario science minister.
We researched North American non-profits, chose the milk bank at Children's Hospital of The King's Daughters, and arranged the donation of 50 wearable breast pumps.
A message house, fact sheet and a media list of nearly 100 journalists built from scratch. At the opening we connected the team with Dallas-area officials, who shared the news on their own channels.
A strategy aligned with Saudi Vision 2030 and strict financial regulation, ending with the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.
Benchmarked against Amgen, BMS, Merck and Takeda, we restructured the website, company deck and brochure for investors, partners and regulators, then launched LinkedIn from zero with a social media playbook.
Interviews with senior leaders across the group and a competitor review produced a new brand promise and framework, launched in the chairman's 2026 New Year message to staff, partners and customers worldwide.
Local media at the launch, executive interviews on both sides and on-the-ground support. Coverage in International Business Times, Xinhua, China Daily and Global Times.
Monthly content on industry trends, local employee stories and multimedia, written for each target market.
Employee interviews and stories, ESG and RE+ trade show content, all written to attract local talent.
Employee interviews, an updated profile and a response playbook for reviews.
A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.
A network of 100+ outlets and 300+ journalists, partnerships with US water-garden associations, creator stories and a new Pinterest channel.
We designed the topic, invited six speakers from policy, business and investment, ran the event across time zones and turned it into lasting content.
Two themed campaigns on X and a network of 95 North American and European creators in AI, design, education, pets and food.
Local relationships put a heated towel bucket at the entrance of the ShowStoppers media event, where visiting media and partners tried it first-hand.
Early face-to-face time with tech and health journalists at our Global Connect Show media day led to ongoing conversations and coverage.
The 5R methodology, cross-cultural communication and management, and brand crisis management.
A 2.5-hour session for the group's senior leadership, held in person and online.
A three-hour workshop on the 5R methodology and local trust for managers about to be posted overseas.
A review of 23 outlets and 27 journalists, interview techniques and a mock interview, in a one-to-one session.
The 5R methodology, the essentials of localization and overseas communication, for company leaders deciding their global strategy.
