iMpact 美讯

From the world to China

Global companies in China

China is the world's most competitive market, and it moves fast. Our founder has spent 20+ years in China, and our Shenzhen, Hong Kong and Beijing networks help global companies reach the media, partners and people who matter.

What global companies tell us

The questions we hear most from companies working in or with China.

  • A different media landscape

    Chinese business, tech and state media, and platforms like WeChat, work differently from Western media.

  • Speed and competition

    Local competitors move at Shenzhen speed. Understanding them is now essential, wherever you compete.

  • Relationships first

    Partners, associations and officials expect long-term commitment and a local presence.

Consumer and corporate support

Support for consumer brands launching in China and for companies building partnerships, raising capital or hiring here.

  • Consumer (B2C)

    Reach Chinese audiences

    • Chinese media relations, from 36Kr to Xinhua
    • Executive briefings before China-facing moments
    • China media and interview training
  • Corporate (B2B)

    Build partnerships in China

    • Funding and partnership announcements to Chinese business media
    • Introductions to partners, associations and universities
    • "How to compete with China" training for global teams

How each business line helps

  • Reputation

    iMpact Global PR

    Chinese media relations and announcements, executive positioning and issue preparation.

    Explore reputation
  • Events

    Global Connect Show

    GCS events in Shenzhen, Shanghai, Beijing and Hong Kong, and tours that bring international journalists to meet Chinese innovators.

    Explore events
  • Training

    iMpact Academy

    Executive training on China's market and competitors, cross-cultural management, and study tours to Chinese companies.

    Explore training

Work in this direction

Selected work for companies reaching Chinese audiences.

MenuSifu 2024

A North American restaurant-tech company, announced to China's business media

Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.

  • 44funding stories worldwide
  • 12,000+restaurants served
  • Reputation
  • Corporate (B2B)
  • Into China
  • IR
Beijing Benz 2024

Preparing a CEO for international media at the Beijing Auto Show

A review of 23 outlets and 27 journalists, interview techniques and a mock interview, in a one-to-one session.

  • 27journalists profiled
  • Training
  • Consumer (B2C)
  • Into China
Michael Page 2025

Going-global training for the CEOs a global recruiter works with

The 5R methodology, the essentials of localization and overseas communication, for company leaders deciding their global strategy.

  • Training
  • Corporate (B2B)
  • Into China
  • BR

All related case studies

Working in or with China?

Tell us your market, your goal and your timing. We'll reply within 24 hours.

Contact us