iMpact 美讯 helps Chinese companies go global and global companies succeed in China. Three business lines, reputation, events and training, all built on one method: 5R.
Trusted by leading brands, including
Reputation builds awareness and trust. Events open doors. Training builds the skills to stay. Use one, or combine them.
Reputation
Brand awareness, industry influence and trust for consumer and corporate brands in overseas markets and in China.
Events
Media days and business events that put innovative brands in front of international media, channels, investors and partners.
Training
Training and advisory that give teams the knowledge and skills to succeed in a new market, from people who have done it.
Our founder has spent 20+ years in China and led global public affairs at Huawei. Our teams work from New York to Shenzhen. That is why companies moving in either direction trust us with their reputation.
China to the world
Earn trust with overseas media, customers, partners, regulators and talent, and become a brand that feels local.
The world to China
Reach Chinese business media, partners, talent and decision-makers, with a team that knows how China works.
Long-term trust in a market comes from five relationships, not marketing alone. PR content and channels drive all five. Select any R to see what it means and where we have done it.
Foundation: issue and crisis management
PR and marketing: The content engine
Content that tells your story well, and channels that keep it going over time. This is the engine that powers the other five relationships.
In practice
GR: Regulators, associations, compliance
Understand the people who set the rules in each market, engage them early and openly, and make sure every message stays compliant.
In practice
BR: Industry outreach, partnerships
Open doors with the partners, channels and business communities that decide whether a brand succeeds locally.
In practice
IR: Investors and stakeholders
Tell a clear, consistent story to investors, analysts and financial media in every market where you raise capital or list.
In practice
CSR: Community programmes
Show up for the communities you sell to, through partnerships that are real, local and visible.
In practice
HR: Employer brand and local talent
Become an employer local talent wants to join, and help your teams work well across cultures.
In practice
Consumer and corporate, launches and long-term programmes, in both directions.
For the wearable brand's debut we put quality first: 80+ outlets and 150+ journalists screened, an online briefing for key media who could not attend, and a slot at our Global Connect Show media day.
Communication planning, sensitive-issue preparation and media strategy, with interviews for executives on Bloomberg, CGTN and Yicai and a feature in the Financial Times.
Design, build, staffing and publicity delivered in three weeks, plus introductions to local Chinese-French elected officials and community associations ahead of Midea's next market push.
A launch at the Computer History Museum in Silicon Valley, with in-person interviews and creator livestreams. Covered by USA Today and the LA Times in the US, and China Daily at home.
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
A three-hour in-person workshop on B2B business development, B2B sales and local communication, held when Midea's global teams gathered in China.
Founder and CEO
Chris has spent 20+ years in China and speaks fluent Chinese. Before founding iMpact he was Senior Director of Global Public Affairs at Huawei. He is regularly quoted by Bloomberg, Reuters, The Economist and the BBC, and writes for Nikkei Asia, SCMP and China Daily.
Share your market, your goal and your timing. We'll connect you with the right team within 24 hours.
Contact us