Reputation
We build brand awareness, industry influence and trust for consumer and corporate brands, whether you are a Chinese company going global or a global company working in China.
We measure our work by what it achieves. Pricing is clear and transparent, and you choose services from a menu that fits your goals.
A product launch for shoppers and a reputation programme for regulators and investors need different media, messages and measures. We run both.
For the wearable brand's debut we put quality first: 80+ outlets and 150+ journalists screened, an online briefing for key media who could not attend, and a slot at our Global Connect Show media day.
A custom list of 224 journalists in 21 countries, five tailored pitches, a full media kit, Best of IFA entries, and executive interviews with SCMP, Nikkei Asia and ASCII.
Coverage in USA Today, LA Weekly and OK! Magazine. The campaign helped Ulike reach number one on Amazon in several beauty device categories.
A launch at the Computer History Museum in Silicon Valley, with in-person interviews and creator livestreams. Covered by USA Today and the LA Times in the US, and China Daily at home.
Design, build, staffing and publicity delivered in three weeks, plus introductions to local Chinese-French elected officials and community associations ahead of Midea's next market push.
In three weeks we matched Yarbo with the Mon Sheong Foundation, brought the Mayor and Deputy Mayor of Richmond Hill to the donation, secured a letter from a Member of Parliament and arranged a meeting with a former Ontario science minister.
Communication planning, sensitive-issue preparation and media strategy, with interviews for executives on Bloomberg, CGTN and Yicai and a feature in the Financial Times.
Spokesperson training, event PR and a custom database of 100+ overseas media for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
A strategy aligned with Saudi Vision 2030 and strict financial regulation, ending with the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.
Benchmarked against Amgen, BMS, Merck and Takeda, we restructured the website, company deck and brochure for investors, partners and regulators, then launched LinkedIn from zero with a social media playbook.
Monthly content on industry trends, local employee stories and multimedia, written for each target market.
Most of our clients are Chinese companies going global. We also help global companies reach Chinese media, partners and audiences.
China to the world
Local teams in North America, Europe, the Middle East and Asia Pacific who understand how Chinese companies work and what local audiences expect.
Going globalThe world to China
Chinese business and tech media, from 36Kr to Xinhua, plus executive briefings and media training before China-facing moments.
Entering ChinaThe most effective crisis response starts before anything happens. We look at the whole cycle, with 24/7 monitoring across our offices.
Review potential risks, plan responses, rehearse, and build media relationships in advance.
Identify the issue fast, get the facts, communicate clearly and lead with the right attitude.
Review, improve, communicate proactively and rebuild trust at the right time.
Experience across consumer electronics, new energy, healthcare, mother and baby products, fresh food and more. Ask us about our crisis work in confidence.
AI and robotics, social media and community programmes.
Pitches to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, with coverage in The New York Times.
Coverage across North America, Europe and Oceania, including Forbes, AP News and Xinhua, with TV appearances planned separately to drive social reach.
We designed the topic, invited six speakers from policy, business and investment, ran the event across time zones and turned it into lasting content.
Co-hosted with NAAFIA, the North American Asian food industry alliance, with consulate officials and well-known New York Chinese restaurants. Covered by People's Daily, China Daily and the New York Daily News.
We researched North American non-profits, chose the milk bank at Children's Hospital of The King's Daughters, and arranged the donation of 50 wearable breast pumps.
A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.
Tell us about your product, your market and your timing. We'll reply within 24 hours with a plan and clear pricing.
Email info@impact5r.com